COLLEGE SPORTS: UTPB unveils new athletics logos (OAOA.COM)

Odessa American

A new era at UTPB begins with a new look.

The UTPB athletic department unveiled a new set of Falcons athletics logos and artwork at a press conference Thursday morning inside the gymnasium on campus.

The new designs feature an original falcon illustration and a new lettering style, trimmed in the school’s familiar orange and black colors.

The rebranding effort coincides with UTPB’s move to the Lone Star Conference this summer, and the launching of the Falcons football program, which is set to kick off its first game this fall.

“With the recent and upcoming changes in our athletic department, we determined that an athletic logo reflective of our program was needed,” UTPB athletic director Steve Aicinena said in a university release. “The logo was to represent some important characteristics of our department and university: Strength, Determination and Ferocity.

“As our University and athletic department have evolved, these characteristics have been key to our growth and successes. Our new logo exudes strength, determination and ferocity. We also sought a unique logo that would be readily recognizable and associated with UTPB and only with UTPB. The look of the logo is appealing and we believe students, faculty, boosters and community members will be pleased with it.”

The school said gear and apparel featuring the new logos are available at the UTPB Bookstore, Athletic Supply and Market Street in Odessa.

UTPB has been a member of the Heartland Conference since joining the NCAA in 2006, but the Falcons will begin competing in the Lone Star Conference this fall.

The UTPB football team will open its inaugural season against Sul Ross on Sept. 3 inside Ratliff Stadium.

UTPB football season tickets go on sale Monday.